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The Value of Preferential Placement

Eric Oppegaard

The final installment in our “Why Does Placement Matter?” series examines the overall impact of preferential placement of a property in an availability list or booking window. Click for previous posts:

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The Value of Preferential Placement

Eric Oppegaard

The final installment in our “Why Does Placement Matter?” series examines the overall impact of preferential placement of a property in an availability list or booking window. Click for previous posts: Part 1 – Impact on hotel bookings   Part 2 – Impact on hotel nights Part 3 – Impact on overall hotel revenue Part…

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Correlating ADR and Revenue Growth

Eric Oppegaard

The fourth in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts: Part 1 – Impact on hotel bookings   Part 2 – Impact on hotel nights Part 3 – Impact on overall hotel…

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Correlating ADR and Revenue Growth

Eric Oppegaard

  The fourth in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts: Part 1 – Impact on hotel bookings   Part 2 – Impact on hotel nights Part 3 – Impact on overall…

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Increase Hotel Nights

Eric Oppegaard

  Why Does Placement Matter? Part 2 The second in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts overall room nights. For more information on how placement impacts hotel bookings, please view Part 1 of this series. Is there value associated with preferential…

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Increase Hotel Bookings

Eric Oppegaard

Why Does Placement Matter? Part 1 The first in our “Why Does Placement Matter?” series looks into how placement of a property in an availability list or booking window impacts revenue and overall room nights. First Seen, First Responded? A quick search online reveals several statistics about the value of placement in search rankings: The…

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