Amadeus Central Reservations System
Amadeus Central Reservations System is a next-generation, cloud-based solution that optimizes customer engagement, distribution and brand experience. Its single, comprehensive database enables a real-time view of the entire business, allowing hoteliers to deliver innovative guest services, generate additional revenues and quickly react to market dynamics as new trends, behaviors, and consumer demands emerge.
With a history of successfully managing large, transformational projects, Amadeus will redefine what the industry expects from a modern CRS.
- Single view of the guest enables personalization, comprehensive guest analytics and reduces duplication and maintenance
- Support for attribute-based selling enables smart, in-depth and consistent personalization
- Upsell guests leveraging traditional room types and/or attribute-based selling
- Availability, pricing and channel rule management for groups as well as transient guests
- Optimize and centrally manage distribution and pricing among different channels
- Tailor offers depending on specific consumers and choices they have made
- Rich content and global integrity and consistency across channels
- Configuration customization to support different brand needs
- Easily integrates with third-party systems
- Intuitive workflows and interfaces reduce training requirements and enforce brand selling
- Utility pricing models means low upfront cost and transaction fees based on use
- Software-as-a-service solution (SaaS) technology requires no servers or software installation
- Delivers market- and culture-appropriate content to prospective guests to increase conversion
Note: Amadeus’ CRS is based on the GRS (Guest Reservation System) foundations built by Amadeus in partnership with IHG
Amadeus Central Reservations System Clients
Client Success Stories
"IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behaviour. We also have a long track record of investing in relevant technologies to support our brand promise and build a closer relationship with our guests. Partnering with Amadeus will help us continue to do just that."