Jennifer Axness
Originally published to Amadeus Insights
March 4, 2024 – Fliggy, a leading online travel platform and wholly owned subsidiary of Alibaba Group, has announced an expanded partnership with leading travel technology provider Amadeus by signing on to Amadeus Value Hotels.
Alitrip, the corporate travel management division under Fliggy, has also signed an agreement to support its customers’ corporate travel in and out of China. Its customers will be able to shop and book hospitality content via the Amadeus Travel Platform.
These two deals mark a new era for Fliggy, reinforcing its position as a frontrunner in Asia Pacific’s travel industry. Founded in 2016, Fliggy provides comprehensive solutions for Chinese travelers looking to book airline and train tickets, accommodation, car rental, package tours, and local attractions.
“Amadeus has a strong global reach and extensive experience in hospitality supply chain management. As we further collaborate with Amadeus, we can enhance our customers’ experience with an extensive array of hotel options worldwide. This expanded partnership strengthens our commitment to meeting the evolving needs of modern travelers and providing them with a seamless and enriched travel journey,” says Xiaochen Zhou, International Hotels General Manager, Fliggy.
The incorporation of Amadeus Value Hotels into Fliggy’s platform opens a world of possibilities for customers. Fliggy’s customers can now enjoy an even wider range of property types, destinations and room details at the time of search and booking. This aligns with Fliggy’s commitment to meeting the specific preferences of each traveler.
Both Fliggy and Alitrip customers will benefit from working on the same platform used by over one million properties – from hotel chains to aggregators including Amadeus Value Hotels and other leading accommodation providers – which gives them unrivalled access to real-time rates and the content they need to serve their customers.
“As the travel landscape evolves, our partnership with Fliggy ensures that its customers have access to a broader range of hotel content tailored to its preferences. We are excited to contribute to Fliggy’s continued success and provide its customers with an enhanced and personalized travel experience,” commented Joerg Schuler, Executive Vice President, Media & Distribution, Hospitality, Amadeus.
About Fliggy:
Fliggy is a wholly owned subsidiary of Alibaba Group (NYSE: BABA), and is one of the leading online travel platforms in China. Fliggy places a strong emphasis on innovation in its products and services, catering to the increasingly personalized and diversified needs of consumers both in China and overseas markets.
Leveraging Fliggy’s advantage as part of the Alibaba ecosystem, merchants can benefit from the vast user base within the Group. Fliggy also collaborates with partners through a full-service management format, helping more merchants, especially small and medium-sized ones, easily and efficiently share opportunities enabled by digitalization.
Fliggy’s long-term strategy is to promote the digital transformation of the tourism industry, using an open platform and mechanisms to help the industry make better use of digital business infrastructure for their operations.
About Amadeus:
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.
Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
To find out more about Amadeus, visit www.amadeus-hospitality.com.
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