Travel Intelligence

How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…

What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.

Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new tra…

How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar.

What does a global music event like Coachella mean for travel demand? Coachella took place across two weekends this year in Palms Spring (10–12 April and 17–19 April 2026), offering a clear sna…

Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.

Originally published to Amadeus Insights Solution offers a comprehensive view of travel agency bookings to increase reservations and improve performance   September 4, 2025 – Transformative…

Originally published on Amadeus.com   On March 10th, Lada Gaga announced that her only stop in Asia would be in Singapore with shows on May 18, 19, 21 and 24.

SETTING THE SCENE In this case study, we discover how a luxury retailer used Traveler Statistics data to gain a better understanding of the shopping tourism market.

Retail tourism is becoming a more important market year by year. The big question is how to create an effective marketing campaign to attract retail tourists.