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How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…

What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.

Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new tra…

How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar.

By Laura Blanc Pedregal, Senior Product Marketing Specialist, Advertising for Destinations & Airlines   Traveler behavior is changing fast.

What does a global music event like Coachella mean for travel demand? Coachella took place across two weekends this year in Palms Spring (10–12 April and 17–19 April 2026), offering a clear sna…

Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.

Originally published on Hospitality Net By Sol Freixa, Vice President, Commercial, Destinations at Amadeus   Travel doesn’t begin with a booking – it begins with a question.

How to turn forward-looking air booking data into smarter demand strategies Spotlight data focus: Cherry blossom season in Japan Every year, millions of travelers trace invisible lines across the glo…

Setting the Scene: Hotel Riverton Hotel Riverton is a centrally located, contemporary independent design hotel on Gothenburg’s waterfront in Sweden, proudly family-owned and operated since 1991.